e.l.f. Cosmetics
Movers+Shakers x e.l.f. cosmetics TikTok Campaign Case Study

Movers+Shakers created the most-viral campaign ever on TikTok, with consumers contributing 3 MILLION user-generated videos. It became a true pop culture moment. Celebrities like Ellen & Reese Witherspoon joined and it spread organically through Instagram, YouTube & Twitter.

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Movers+Shakers created the most-viral campaign ever on TikTok, with consumers contributing 3 MILLION user-generated videos. It became a true pop culture moment. Celebrities like Ellen & Reese Witherspoon joined and it spread organically through Instagram, YouTube & Twitter.

Brand: e.l.f. Cosmetics
Brand: e.l.f. Cosmetics